Benefits, Explained
An animated explainer that turned a dreaded, jargon-heavy benefits process into ninety clear seconds — and cut open-enrolment support tickets in half.
Overview
Every open-enrolment season, HR was buried under the same confused questions. The benefits guide was accurate but dense, and most employees simply didn’t read it.
I wrote and animated a short explainer that walks employees through the choices in plain language — visual, paced and friendly — so the right decision feels obvious.
The challenge
Benefits are genuinely confusing and a little intimidating. A wall of policy text made people anxious and prone to defaulting or asking HR everything.
The approach
I traded the policy document for a clear, human story told in motion.
- Plain-language scriptEvery term defined in context; jargon replaced with how it affects you.
- One decision at a timeThe animation paces choices sequentially so nothing overwhelms.
- Warm motion designFriendly, on-brand motion graphics in After Effects lower the intimidation factor.
- Clear voiceA calm ElevenLabs voiceover, captioned, for accessibility and reuse.
The solution
A 90-second animated explainer plus three 20-second cut-downs for email and intranet, captioned and exported for every channel HR uses during enrolment.
Project facts
HR / People ops (under NDA)
Scriptwriting · Motion Design
5 weeks
- After Effects
- Premiere Pro
- ElevenLabs
The results
Numbers that mattered to the client.
Open-enrolment support tickets
To explain what a 12-page guide couldn’t
Reusable cut-downs across channels
